Hey there!
To your information, email marketing is still surviving at its best, despite the heavy digital and social media marketing competition. Ironically, email marketing is doing much better than any other marketing in this pandemic.
Incredible! But, insanely true.
Billions of users across the world are using emails, and the practice may never end. The secret behind the truth is completely 'legit'. Often businesses use our free will to grant access and send mails through sign-ups and subscriptions. Eventually, our mailbox ends up with email-blast, commercial email, product offer email, information email, email campaigns, promotional email, gift-voucher email, birthday wish email, seasonal email, and some irrelevant and spamming.
I had a bad habit of maintaining a single email for many works. That rustic habit taught me a lesson long ago and corrected me to have multiple, and things segregated.
Thank God! Seriously, we have a handy option to unsubscribe and spam to filter those unwanted emails.
But the question is, how to hit the target audience through emails?
Required small research before tapping the real customers. And follow the 6 organic practices without fail.
Let`s learn!
1. YOUR INTERESTED AUDIENCE, ARE YOUR FUTURE CUSTOMERS AND SALES.
Those who agree with your logic, theory, and business will definitely give you access to connect with them.
Keep optimizing your database with a healthy and right audience.
Filter customers by providing a quick questioner to scrutinize the percentage of interest.
Engage them with information that they cannot reject or ignore.
Share the apt benefits of your products and services.
Tell them how you solve their problem, possibly with a demo.
Flaunt your credibility by showing them your testimonials and portfolio.
Ask for their budget.
Create a Lead magnet cycle to grab more target audiences.
Entice your audience with tripwire marketing
2. CRAFT YOUR EMAIL COPYWRITING VERY PROFESSIONALLY
The email writing transformation has begun over the past decade, and it keeps updating its features with time. No wonder.
Crafting a marketing email, which means you are perusing a customer who is already aware of you or expecting it.
First, tell them how grateful you are for their valuable time.
Focus on the killer subject line, hence, that decides whether the customer is welcoming you, ignoring you, or blocking you forever.
Never repeat the writing that you already talk about, it creates boredom and repeat feeling with no new inputs to the email recipient.
Instead, tell a new story for your old concept that gives you a little mileage, with a personalizing message.
Segmenting the content, being specific on the problem and solution to avoid confusion.
As HTML and Text are equally important, studies prove, text picks the higher edge in email marketing.
Provide back links and video demos to drive your recipient crazy to know more.
Give a power sale, which means, announce a discount or premium and create scarcity.
CTA Call-to-action, ask for business.
3. KNOW THE BEST AUTOMATION TOOLS OF EMAIL MARKETING CAMPAIGN
Tools create hassle-free work culture, mastering those tools uplifts your confidence, and, of course, time-saving.
Let`s talk!
Mailchimp: sounds funny, but one of the most user-friendly tools to run an online marketing campaign. It is well-known for its wide range of products to all marketing help. Email Campaign, Landing Pages, Digital Ads, Social Media, Websites, Domain, Marketing Tips, Case studies, Reports, Survey,Testing, and Recommendations. A Satisfying package for the transactional emails to serve all the online business marketing needs.
No trust! Then, go on a free trial.
Hubspot: This is a world-class all-in-one marketing software tool with personalized products and experience. Over 100,000 happy customers are repeatedly using this hassle-free software to generate leads and help themselves in cumulative sales. Hubspot CRM software is customized and connected with Hubspot email for marketing. It has the strongest database that connects millions of businesses that schedules your entire business within no time.
Above all, It`s completely a free tool, that`s the gig.
Zoho Mail Service: One of the best secured services that is been accepted and utilized by many professionals businesses across the globe. A competitive pricing boost as an extra incentive. They highly stick to the privacy policies to protect the business data from potential lawsuits, tampering, and hacking. Moreover, it helps to retain the email data in more locked ways. Try the best products of Zoho such as email, calendar, stick notes, tasks, contacts. etc.
Of course! Security always matters.
4. DO NOT EXAGGERATE, IT IS NOT ABOUT YOU, IT IS ABOUT THEM.
Words speak better when they are delivered precisely and profoundly.
Creating awareness: It is the key principle of email marketing. It is absolutely fine to opt for a self-marketing campaign. How would the world know that your brand actually exists? For example: If your brand or product is completely new to the market and if you tap a certain group of people then you may end up in disappointment. So, run a potential paid email campaign with the right data and with strong content to create awareness about your new brand until it gets recognized. Statistics proving that the email marketing conversion rate is pretty higher than any other marketing right now.
Resonate with the problem: Carefully match your email with the customer problem and present your thoughts to end the problem and lead them to your solution, be relevant and stick to the point. For instance, if the email recipient started reading the email by chance, your first paragraph must be interesting like a story that never heard, and label the problem as a pickup line.
"You" word matters: Orient the draft addressing the second person using pronouns like "you", "your", and "yours" to press the particular recipient. Make them understand, the email writing is exclusive for them. For example, the beside ad displays the importance of relationships by writing "you" in the first place.
Benefits and features: Every product is unique, and it has both features, and benefits that go hand in hand. The purpose of inventing features are to benefit the end-user or the customer. But a vague debate is rattling around this.
Highlighting features may seem to be displayed, but don`t forget it adds valuable knowledge.
Highlighting benefits will solve someone`s problem out there, which apparently adds value to the brand and products.
For example, below is a POS copy showing both features and benefits at a time.
Addressing both in a more balanced form certainly triggers the right audience, which leads them to connect and click on the next landing page button.
5. FOCUS ON STRUCTURING YOUR EMAIL CAMPAIGN
Running a campaign needs proper initialization, maintenance, and conclusion, be it digital or traditional. Let`s know how to apply.
Selecting the design: Select the apt pre-designed template, from any of the email marketing services which gives a maximum relevance to your brand or product. Customizing templates are more insightful and encouraging. Be thoughtful about how your email template should be, i.e. with images, with text, or both, select the colors, patterns, that attract the recipient. Try to keep standard font, and size to your text. Highlight the hooks and headlines.
Plan the frequency of emails: How often your email should hit the inbox of the customer. Daily, Weekly, fortnight, twice a week, etc. Choose a working combination that doesn`t bounce back. Program a very short practical questioner or puzzle to solve and that relates to your business. For Example, if your business is fitness and health, try to engage your audience with simple yoga asanas or a quick health juice recipes as your email content. It is advisable to leave a question and ask them to acknowledge or reply.
Offer your plan, how can you serve them better: What`s the whole point of email when it doesn`t elicit the purpose rightly, keep your intention very clear and straight no matter what you promote, motivate, or sell. The recipient must understand your vibe in a more appropriate way. Select your solid call-to-action button which is very encouraging. Instruct them well with the information to share or unsubscribe if the following mail is not fit for them. Tell your plan of action step-by-step how you are going to add value to their lives or business. For example, if you are offering a meditation classes for pregnant women, be specific in your email what you offer week by week and how that relaxes them and helps them the transformation.
Build Trust: Start gaining the trust of the recipient by providing relevant information through emails. Take the responsibility to make them understand you have something that they can believe, and rely upon. Never hesitate to display your credentials like testimonials and honest opinions of satisfied clients, be it a video post or social media post, and let them know how you transformed their lives by associating with you. Share their stories through backlinks. Put the recent statistical data that is available with you. Challenge them with refund over satisfaction. Project the referred clients if any, referrals are the real-time business in marketing. Create a supposition that the program you are offering will benefit them and result-driven.
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