Here we go -
The Business world is full of Benefits and Doubts, whether to Start or Not? Would it be a Hit or Flop? Can we reach our Targets or Not? Can we make a Fortune or Not? So, these hallucinations and judgments in business are quite natural phenomena.
And comes to Myths, it double folds in the case of Small businesses, because, they are vulnerable. Isn't` it or not?
Indeed, small or big irrespective of size, all businesses need a deeper understanding and research, revenue-generating is the end goal of any business, entrepreneurs must know the evolutionary Demands of Business, and the customer`s Buying Power. Small businesses have to puzzle out the complex Marketing Strategies and dynamic Sales Funnels and Plans.
With the outburst of technology and the accelerated Marketing Trends and tools, arises a question of survival than settlement. So, to get the better of these major challenges in business, Small business has to master the Marketing Trends and Tools to standout in this cut-throat and relentless money game.
Don`t forget, customers are always ahead of businesses, turning them or grabbing their attention is not easy. 60% of the conversation depends on authentic information, and is considered as granted, through a perfect marketing pipeline, the balance depends on the sales funnel and customer`s choice.
How to get into these New Marketing Trends
We all know marketing is the backbone of a business to Walk, Run, and Marathon. Then why can`t we take a chance and leap into the new and advanced technology-based trends like Digital Marketing? Small businesses are still following off-line methods for their business needs.
Currently, business`s top choice is digital transformation, we are living in the Internet era, data is available cheaper than a meal. People started using online for all personal activities, from food ordering to making payments and much more. Research says that about 60% of the world business shifted to digital Marketing, and global ad-media is churning profits with cost-effective Digital Marketing Trends.
Big brands are investing in marketing like hell, what about small and medium businesses?
If you are getting your feet wet when it comes to digital marketing, or you want to gear up your knowledge, I have some tips, how Digital Marketing Benefits your small business.
Stay with me! Some freebies are coming -
Having an e-commerce Website for ( not necessarily a fancy one, but, a prompt one is all need)
Having a heavy Social Media Presence( because it`s absolutely free)
Having B2B contacts ( to generate organic leads)
Having a Google My Business account ( to know your customers you exists)
Having Google Maps ( to help your customers to reach you easy)
Having Strong SEO Ranking ( to know your competitors that your far from their reach)
Benefits of Having a Website for Small Businesses.
The Website is the exact reflection of your business, it represents the purpose, it gives exclusivity to your business. It`s an authentic signature that you hold a customer without asking him to visit your place or business, and that`s good mileage. Literally, you are making new future customers.
Sharing your website with people is the straightforward primary marketing strategy. The website is a collection of web pages, it is a multi-dimensional platform, you can provide information like Products, Services, Pricing, Benefits, Supply, Delivery, Offers, Contact Information, and Stock availability on the web pages. It is the most helpful and serviceable knowledge that you give to your customers.
Well, "if I am not exaggerating." Most of the organic sales conversions happen through the website. The latest survey and studies in 2020 show that the average conversion rate of e-commerce websites is 2.86%, and the global website conversion rate is 4.31%. Conversion rate information is one of the most protected data on the web.
Don`t be behind time to create your own website, and it`s damn easy and free, there are plenty of free website building sites providing excellent services.
Here are the freebies: Wordpress.com, Wix.com, Weebly.com, Web.com, etc.
Login to any of these sites and customize your website according to your wish and will. Try different models and choose the best. because we don`t even know at the beginning how to handle these sites, but trial and error will never leave us until we get better.
Benefits of Having a Heavy Social Media Presence for Small Businesses
Small businesses have to shout out loud and make noise that they are alive to reach their target customers. Feed their brains often about your wonderful idea, invention, products, services, and solutions.
Hey! It`s time now to transpose your personal content into your business content on social media platforms like Facebook, Instagram, Pinterest, WhatsApp, YouTube, and Linkedin.
Social presence for small businesses creates a big difference in sales conversion.
Sign up → Open your business account → Add your business information( name, location, timings, contact, email, website, social handles, etc.) → Upload Latest photos and videos of your business → Hook with captivating Headline → Write your business Metadata → Manage your listing and priorities accordingly → Tag your Friends, Community, Customers, Network, and Groups → Post.
Thadummm! Your Social Presence is up for it - This is the common login mechanism for a social network.
A Road Map for Social Media Marketing-
Email marketing is an evergreen technique
Create Lead Magnets
Video Marketing your business content
Tripwire with your freebies like e-books
Create a Sales Funnel
Finally, write your Landing Page
Conversion Happens!
Try these!
Benefits of Having B2B contact Data for Small Businesses
B2B-Business-to-Business, B2C-Business-to-Customer are the two hot business models seamlessly working in Global Markets and Digital Platforms. E-commerce structure is built on either one.
B2B is a transaction between a wholesaler and a Retailer. The best example is Amazon.
Having B2B contact data with small businesses is, of course chill idea. We never knew how a call closes and a lead generates, and that could be from any source. Collecting the data is the smart choice of entrepreneurs.
The virgin data and the data accuracy are the key aspects to consider. Then things dramatically fall in line and push your business to the next level. So, creating such sources in a wider perspective helps the decision-makers to strategize their actions.
Data attributes like:-
Position:(Title, Department, Designation, Experience, etc.)
Company:(Name, Size, Genre, Industry, etc.)
Contact Information:( Name, Email, Phone Number, Social Media , etc.)
Data collection methods:-
Lead Magnets: (by asking, website, surveys, questioner, tripwire, subscriptions, campaign, application forms, research forms, etc.)
Conducting Free/ Paid Webinars: (driving traffic to the webinars through registration process)
Here are your freebies:-
Free Data Collection Tools: surveymonkey.com, zoho.com, google.com.
Benefits of Having a Google My Business account for Small Businesses
Did you ever feel fragile when your transactions stopped suddenly, and your accounts started melting? I can get that feeling, its unvoiced! Then your business needs attention, not reputation.
Is there something to know about Google? Certainly.
Let me tell you why. Google is the highest user-based search engine on the internet and it has a vast range of apps and services.
One`s ignorance is someone`s money, in today`s world, 'Search' is Knowledge, 'Search' is Business. It`s perfect to think your business is huge, but you have to understand it is limited to a certain radius. By associating your business with 'Google My Business' your target customers will discover you.
To get more Access to your Target Audience around your location
To get Visibility
To get more Footfall
To engage your customers round the clock
To get some honest Reviews
To get some fair Rating
To get Organic reach and Clientele
To improve your SE Ranking
Sign up Google My Business account → Add your Business Profile → Enter your Location → Fill in Contact Information → Manage your Listing → Verify your Business → Choose a way to verify your business → Claim your Business → Edit your Business → Done.
Benefits of Having Google Maps for Small Businesses
I personally prefer Google Maps, when I visit new places or to find typical addresses. It`s a 100% worth app to get installed on every mobile. Irrespective of your business size, category, and location. Having the 'Google Maps' app is way better to use than any other unwanted apps in your mobile.
Google Maps, of course, integrated with 'Google My Business'.
Google Maps helps to Locate your business Geographically
Google Maps helps to Navigate
Google Maps helps to Optimize your business
Google Maps helps to get a Real-Time Navigation Experience with loads of Information.
Activate it by Clicking “Get on Google” → Enter your business profile → Get add to your business → Check your listing or verify your business.
Benefits of Having Strong (SEO) Ranking for Small Businesses
Search Engine Optimization[SEO] like I said, Search is Business. But, Searching What, Why, Where, and How? Matters. Internet is an underrated university, 'search' is the education.
Internet Search Engine is available to text your mind to finds solutions, self educate yourself with organic and bonafide content and information. There are < 30-35 Search Engines on the net, out of which Google is in the first place by its users and with the number of handles like <63,000 searches per second. Outstanding!
Index the Keywords to rank well on Google, For example, millions of people search around the world on Google the particular term "SEO" each month. No wonder!
According to Neil Patel: Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
Let me elaborate:
Let`s say! If you sell Dendrobium Orchids and you blogged some valuable and powerful content to explain the medicinal benefits and its beauty, but seriously want to rank top on a search engine with the right keywords like 'Orchids', 'Lavender Orchids', 'Dendrobium', 'Benefits of Orchids', etc.
When people start searching the relevant keywords, The Search Engine algorithm auto directs the users, to your blog or content.
Relevant Information or Content
Beautiful Images
Good Content Writing
Hooking Page Headings
Backlinks sharing and References
Great Research
Gives your blog an edge or a chance of ranking top on the search engine page. But it is a hard-game to be on the first place round the clock, because of the content traffic that hits the search engines by every second.
Your keyword decides your number game, choosing wise keywords for your business keeps your SEO strong.
Small Businesses are also blessed with plenty of digital opportunities, yet, entrepreneurs must identify the potentiality of digitalization, and embracing the new-on into their daily business helps to explore, extend and enjoy.
Subsequently, investments like Time, Money, Energy, and Brainstorming will never go in vain.
Content writing is a creative and knowledgeable job. All it needs is an opportunity.
I wish, I grabbed your attention.
Please reach me through my email : newtodigiworld@gmail.com or whats app - 9701446694.
I look forward to hearing from you.
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