It is easy to believe that our products and services are the best, competitive, and demanding. After all, it is our baby and we nurtured it. So, it`s okay to have self-esteem and self-pride until our babies do well in the market.
Yes, You heard it right, because the market is open and there are no standard rules or rule book to guide your business tally. Yes, and you must be knowing the fact that only a few people in this world care about your products & Services.
Let me tell you my experience:
I happen to hear now and then, from small business owners often saying. "My business runs only through 'word of mouth' and not by marketing strategies". How Ironic, Isn't it? Neither I understand the unrealistic approach of the small business owners nor the fears and negatives they have on marketing. I agree, word of mouth is an insanely powerful mode of marketing. But I bet, it alone does not exist in the long run. Moreover, it is merely impossible in this crazy marketing world.
How your target customers would know that you actually exist?
In this information era, customers are not restricted to one geographical location, they exist all over. So, Marketing is the only tool that you can shout loud and say that you are alive.
Good marketing is always considered a friend, not a foe. It helps to become a hero to a problem, it puts your products and services in the first place. Marketing gives attention, it creates an identity and builds a brand to your business. Engaging your target customers every now and then with your products, services, and offers is the ultimate business goal of marketing. Small business owners must educate themselves with the truth that marketing will only provide the highest value to their businesses.
“Don't hang up until the customer dies or buys.” By Jordan Belfort an American author, motivational speaker, and Business coach.
In his words: "Sales & Marketing is changing in today’s world, like the tools, are changing on a daily basis, and your tactics and strategies need to be flexible to adapt, and human behavior is rapidly changing which means you need to adapt your sales approach to how people now want to communicate and buy".Well! So true...
Let me Introduce you to Sales Funnel...
Sales, Turnover, Money in business happens through a particular process, and it needs a house to monetize called the 'Sales funnel'. It looks simple, yet, pulling your target audience or customers into the sales funnel is a kind of tough job, I bet! It's proven that it gravitates the potential buyers and filters the time-wasters into the funnel and generates lead magnets. It creates a craving for your products or services that you offer. Those leads finally turn down to real sales, nothing but to generate revenue or money.
The Sales funnel is a step-by-step process.
First - Creates 'awareness' about your products & services.
Second- Creates 'Interest' to the prospect to peep what you have in your store.
Third - To 'evaluate' whether your offer matches with their`s or not.
Fourth - To make a 'decision' to buy your offer or not.
Fifth - Then 'Conversion' the last stage of the funnel, the customer will pay you.
Having a perfect sales funnel benefits to improve your sales plan, it can forecast the challenges and clarify the prerequisites of sales by it`s standard techniques, methods, testing, and upgrading. It builds a CRM (Customer Relation Management) to your small business which is highly valuable to future sales. It gives an opportunity to correct your mistakes and to add value-added services to your customers through the help desk. It helps you to refocus on your business policies.
Now let me bring in The Marketing Pipeline
I am not sure whether having marketing strategies necessarily means traditional or contemporary, I am referring to offline and online marketing. But the fuss is all about having one. Entrepreneurs look for new customers to generate organic sales to their day-to-day businesses. Certainly, by their unaware methods and boring practices. Hence, small businesses remain hover over success.
A sales conversion happens through a proper marketing channel or approach, it is a proven theory to any business. Understanding the marketing pipeline and applying it energizes the substantial growth of the business. Whatever possible practices/efforts/methods you apply to get the customer into the sales funnel are considered marketing and its strategies.
A marketing pipeline is a step-by-step process like a sales funnel.
First - Creating The 'Marketing campaign' about your products, services, and offers that you provide to attract potential customers at the first glance. It can be through flyers, trade shows, telemarketing, etc. If it is digital, through a Facebook ad campaign, Instagram, website, blog, and video ad, etc.
Second- 'Prospecting' aka prospects, filtering them carefully and systematically communicating with them to make them as sales leads. Through emails, visits, calls, business cards. etc...
Third - 'The Lead Qualification or SQL' KYC process is the best fit here by asking the right questions to qualify the customer to know whether it is hot or cold. To know more about the customer and his priorities.
Fourth -To 'Negotiate' the right offer and make the deal a promising one.
Fifth - Finally, 'Closing' the deal, the customer will pay you.
Ultimately! Sales happen, this is a healthy and organic way of converting an unknown customer into a potential buyer. These are the levels one goes through a.k.a the customer`s journey. It help to Increase your walk-ins, rocket your customer base, build a brand, and expand your business. These funnels brace your small business towards growth and development. But, to handle the sales funnel, marketing strategies are imperative, where it creates a gig to your slow and dry business model.
To follow the current marketing trends, especially post-pandemic, I see businesses aggressively switch to Digital Marketing. The digital era has begun, let`s start putting infant steps to shift to new avenues and strategies by coordinating with time, demand, and purpose.
You are the one who decides the growth of your business. 'Make the right choice.'
I hope this article helps you to consider me as your content writer.
Please reach me through my email : newtodigiworld@gmail.com or whats app - 9701446694.
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